Fernet Branca needed help to get people excited about their unique liquor. Pitched OOH posters, interactive take away book, and digital app.
The Cure for the Common Night Out Book that is a working book actually holds a mini Fernet Branca and flute at the end.
Layouts of the book pages to help set up the campaign with some fun branded pages to talk about this unique liquor.
Mobile app where you can find the book, drink recipes, and tips and tricks to having a cure to the common night out with Fernet.