Fashion and lifestyle trends come and go. It’s hard to know what works for you. Are leggings pants? Black and blue? How do you fold fitted bed sheets? What’s a quick meal other than ramen? Macy's teamed up with Clinton Kelly (What Not to Wear) to answer frequently asked fashion and lifestyle questions for 24 hours by scraping the internet with questions tagged with #HelpMeClinton and quickly replying back with creative content. In the end, 35 playful videos and pieces of content were created and reused throughout Macy's social pages. Please stop wearing shear leggings as pants.


Designed the set background on a dime and made it adaptable to quick scene and scenario changes.


Question: Are leggings pants?


Question: What kind of shoes work for this crazy weather?


Question: Where can I buy tights?


Case study video