Benihana wanted to remind everyone in URL and IRL that they weren't just a place of entertainment nor a place for birthday parties.
They were a place that served a full menu of crave-worthy dishes and ingredients.

Pre-roll

 

Social posts with a playful tone to reserve their table at various times of the calendar year.

Crave-worthy content for other parts of the internet.

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Playful OOH on the Magnificent Mile to drive traffic to their newest restaurant 

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Playful branded snapchat geofilters.