Benihana wanted to remind everyone in URL and IRL that they weren't just a place of entertainment nor a place for birthday parties.
They were a place that served a full menu of crave-worthy dishes and ingredients.
Social posts with a playful tone to reserve their table at various times of the calendar year.
Crave-worthy content for other parts of the internet.
Playful OOH on the Magnificent Mile to drive traffic to their newest restaurant
Playful branded snapchat geofilters.